less Streep more Swanson
less Lee more Bronson
less Damon more Johnson

less Marcus Aurelius more Emperor Nero
less Diet Coke more Coke Zero
less Marvel more DC superhero

less Big Sur more Thetford
less King Arthur more King Edward
less Spongebob more Squidward

less Chippendale more Chippy
less Dior Rouge more Superdrug own-brand lippy
less Oscar Wilde more Mr Whippy

less Leibowitz more Happy Snaps
less standing ovation more slow hand claps
less Cary Grant more Grant Shapps

less family farm more pharmaceutical
less gritty documentary more hollywood musical
less callous more cuticle

less flotsam more jetsam
less hard hat more comedy stetson
less give some more get some

less fresh clean air more noisy compressor
less humming bird more heffer
less salt more Pfeffel